- Luke Matthews
- Posts
- How to Start from ZERO on LinkedIn (full guide)
How to Start from ZERO on LinkedIn (full guide)
+ a Simple ChatGPT Prompt to help you write posts
You need to build a personal brand BEFORE u need it.
A personal brand opens up connections and opportunities BEFORE u need them.
You can build one by:
Connecting with people in your space.
Sharing content about your industry.
Talking about your career journey.
Investing time daily before work.
Let me tell you a story that shows why I believe it's worth investing the time..
(even if you are an employee with a job)
In 2022, I contacted a company called CloudApp. 6 months into my contract, they laid off a large % of their team (including me).
The irony of this situation?
When they brought me onโฆ..
I was tasked with managing the company's social media and helping employees build their personal brands on LinkedIn.
The program incentivized employees to post.
Showed them how to engage and network.
Encouraged them to create content.
Of course, many employees quit posting once the $$ incentives ran out.
But I remember one employee specifically did not.
He began getting traction on his posts.
Simply by talking about his job, his industry, and what he was learning.
He leveraged content to get a pay raise and a new job.
While his comrades were getting laid off.
He accepted a new role and $$ spike.
I'd say that's pretty good ROI.
Creating content isn't just for freelancers.
It's for anyone.
Start posting content today.
Start building your personal brand.
Start early....
Before you actually need itโฆ.
๐ค A Simple ChatGPT Prompt
First a simple video tutorial of a recent prompt I came up with in ChatGPT.
Itโs very very simple, and a good entry-level prompt for you all to use:
๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ต๐ข๐ฌ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ต๐ช๐ฎ๐ฆ ๐ข๐ฏ๐ฅ ๐ข๐ฏ๐ข๐ญ๐บ๐ป๐ฆ ๐ต๐ฉ๐ฆ ๐ง๐ฐ๐ญ๐ญ๐ฐ๐ธ ๐จ๐ถ๐ช๐ฅ๐ฆ๐ญ๐ช๐ฏ๐ฆ๐ด ๐ง๐ฐ๐ณ ๐ธ๐ฉ๐ข๐ต ๐ ๐ธ๐ข๐ฏ๐ต ๐บ๐ฐ๐ถ ๐ต๐ฐ ๐ธ๐ณ๐ช๐ต๐ฆ:
1. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ธ๐ณ๐ช๐ต๐ฆ ๐ฎ๐ฆ ๐ข ๐ท๐ช๐ณ๐ข๐ญ ๐๐ช๐ฏ๐ฌ๐ฆ๐ฅ๐๐ฏ ๐ฑ๐ฐ๐ด๐ต ๐ข๐ฃ๐ฐ๐ถ๐ต (๐ต๐ฐ๐ฑ๐ช๐ค)
2. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ด๐ต๐ข๐ณ๐ต ๐ต๐ฉ๐ฆ ๐ฑ๐ฐ๐ด๐ต ๐ธ๐ช๐ต๐ฉ ๐ข "๐ฉ๐ฐ๐ธ ๐ต๐ฐ" ๐ฐ๐ณ "๐ฉ๐ฐ๐ธ ๐" ๐ฆ๐ฅ๐ถ๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฉ๐ฐ๐ฐ๐ฌ
3. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฎ๐ข๐ฌ๐ฆ ๐ข ๐ฃ๐ฐ๐ญ๐ฅ ๐ฐ๐ฑ๐ช๐ฏ๐ช๐ฐ๐ฏ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ฆ ๐ต๐ฐ๐ฑ๐ช๐ค ๐ช๐ฏ ๐ญ๐ช๐ฏ๐ฆ ๐ต๐ธ๐ฐ
4. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ธ๐ณ๐ช๐ต๐ฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ 500 ๐ธ๐ฐ๐ณ๐ฅ๐ด
5. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ข๐ฅ๐ฅ ๐ข ๐ค๐ข๐ญ๐ญ ๐ต๐ฐ ๐ข๐ค๐ต๐ช๐ฐ๐ฏ ๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ฆ ๐ต๐ฐ๐ฑ๐ช๐ค ๐ข๐ต ๐ต๐ฉ๐ฆ ๐ฆ๐ฏ๐ฅ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฑ๐ฐ๐ด๐ต
6. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ค๐ฐ๐ฑ๐บ ๐ต๐ฉ๐ฆ ๐ง๐ฐ๐ญ๐ญ๐ฐ๐ธ๐ช๐ฏ๐จ ๐ฑ๐ฐ๐ด๐ต ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต ๐ฃ๐ถ๐ต ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ถ๐ด๐ฆ ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฑ๐ฐ๐ด๐ต (๐ช๐ฏ๐ด๐ฆ๐ณ๐ต ๐ฑ๐ฐ๐ด๐ต ๐ฉ๐ฆ๐ณ๐ฆ)
๐ค The How to Start from ZERO Guide
This is the absolute rookie guide to getting started again on LinkedIn.
Hereโs a simple way to get started.
Is your profile optimized?
If not, go here:
Do you know what your niche is & who your ideal client is?
If not, go here:
Do you know how to write a LinkedIn post?
If not, go here:
Do you know how to network and grow your account?
IF not go here:
If you need some target accounts, Iโve got a list below for you to use. Itโs got a lot of different niches, so feel free to connect with whoever feels relevant to you.
Do you want to write with AI and save time creating?
If so, go here:
Hopefully that all helps you get started again.
If that is all overwhelming and youโd like more help getting started, reply to this email and let me know your situation and why you are looking to build on LinkedIn to finish 2024.
Thatโs all for now folksโฆ
WOOOOOOOO!
Cheers,
Luke
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