Luke Matthews
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How to Start from ZERO on LinkedIn (full guide)

How to Start from ZERO on LinkedIn (full guide)

+ a Simple ChatGPT Prompt to help you write posts

Luke Matthews
August 05, 2024

You need to build a personal brand BEFORE u need it.

A personal brand opens up connections and opportunities BEFORE u need them.

You can build one by:

Connecting with people in your space.
Sharing content about your industry.
Talking about your career journey.
Investing time daily before work.

Let me tell you a story that shows why I believe it's worth investing the time..

(even if you are an employee with a job)

In 2022, I contacted a company called CloudApp. 6 months into my contract, they laid off a large % of their team (including me).

The irony of this situation?

When they brought me on…..

I was tasked with managing the company's social media and helping employees build their personal brands on LinkedIn.

The program incentivized employees to post.
Showed them how to engage and network.
Encouraged them to create content.

Of course, many employees quit posting once the $$ incentives ran out.

But I remember one employee specifically did not.

He began getting traction on his posts.

Simply by talking about his job, his industry, and what he was learning.

He leveraged content to get a pay raise and a new job.

While his comrades were getting laid off.

He accepted a new role and $$ spike.

I'd say that's pretty good ROI.

Creating content isn't just for freelancers.

It's for anyone.

Start posting content today.

Start building your personal brand.

Start early....

Before you actually need it….

🤖 A Simple ChatGPT Prompt

First a simple video tutorial of a recent prompt I came up with in ChatGPT.

It’s very very simple, and a good entry-level prompt for you all to use:

𝘗𝘭𝘦𝘢𝘴𝘦 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦 𝘢𝘯𝘥 𝘢𝘯𝘢𝘭𝘺𝘻𝘦 𝘵𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸 𝘨𝘶𝘪𝘥𝘦𝘭𝘪𝘯𝘦𝘴 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵 𝘐 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦:

1. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘸𝘳𝘪𝘵𝘦 𝘮𝘦 𝘢 𝘷𝘪𝘳𝘢𝘭 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘰𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 (𝘵𝘰𝘱𝘪𝘤)
2. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘴𝘵𝘢𝘳𝘵 𝘵𝘩𝘦 𝘱𝘰𝘴𝘵 𝘸𝘪𝘵𝘩 𝘢 "𝘩𝘰𝘸 𝘵𝘰" 𝘰𝘳 "𝘩𝘰𝘸 𝘐" 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘩𝘰𝘰𝘬
3. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘮𝘢𝘬𝘦 𝘢 𝘣𝘰𝘭𝘥 𝘰𝘱𝘪𝘯𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱𝘪𝘤 𝘪𝘯 𝘭𝘪𝘯𝘦 𝘵𝘸𝘰
4. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘥𝘰 𝘯𝘰𝘵 𝘸𝘳𝘪𝘵𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 500 𝘸𝘰𝘳𝘥𝘴
5. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘢𝘥𝘥 𝘢 𝘤𝘢𝘭𝘭 𝘵𝘰 𝘢𝘤𝘵𝘪𝘰𝘯 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱𝘪𝘤 𝘢𝘵 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘰𝘴𝘵
6. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘱𝘺 𝘵𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘱𝘰𝘴𝘵 𝘧𝘰𝘳𝘮𝘢𝘵 𝘣𝘶𝘵 𝘥𝘰 𝘯𝘰𝘵 𝘶𝘴𝘦 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘰𝘴𝘵 (𝘪𝘯𝘴𝘦𝘳𝘵 𝘱𝘰𝘴𝘵 𝘩𝘦𝘳𝘦)

🤖 The How to Start from ZERO Guide

This is the absolute rookie guide to getting started again on LinkedIn.

Here’s a simple way to get started.

Is your profile optimized?

If not, go here:

Luke Matthews on LinkedIn: How to turn your LinkedIn Profile into a Landing Page

(STEAL this guide for yourself)

www.linkedin.com/posts/lukematthws_how-to-turn-your-linkedin-profile-into-a-activity-7168211917398814720-boaw?utm_source=share&utm_medium=member_desktop

Do you know what your niche is & who your ideal client is?

If not, go here:

Find your Niche with AI

(a simple prompt to help you)

lukematthws.beehiiv.com/p/find-ur-niche-with-ai

Do you know how to write a LinkedIn post?

If not, go here:

How to Format LinkedIn Posts (5 Tips)

The Ultimate LinkedIn Formatting Guide:
How I create my posts (5 tips)

www.linkedin.com/posts/lukematthws_how-to-format-linkedin-posts-5-tips-activity-7171111024635445249-6Ch1?utm_source=share&utm_medium=member_desktop

Do you know how to network and grow your account?

IF not go here:

If you need some target accounts, I’ve got a list below for you to use. It’s got a lot of different niches, so feel free to connect with whoever feels relevant to you.

Click the image to check it out

Do you want to write with AI and save time creating?

If so, go here:
Click the image to learn more about writing with AI..

Hopefully that all helps you get started again.

If that is all overwhelming and you’d like more help getting started, reply to this email and let me know your situation and why you are looking to build on LinkedIn to finish 2024.

That’s all for now folks…

WOOOOOOOO!

Cheers,
Luke

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