The super slow guide to meaningful growth

I don’t want a seat at the table.

What table are you talking about Luke?

First, if you don’t care about the drama surrounding engagement pods and people buying, reaching on LinkedIn with distribution networks, skip this next section…

Ok, back to the table…

I rejected a seat that apparently everyone wants to sit at.

The top 1%. The best of the best. The kings and queens of your industry.

Well, let me tell you something.

I’ve seen behind the scenes of the top 1% on social media.

and….

I want nothing to do with that table of fakery.

Personal branding is almost all a pyramid scheme right now.

Buy my course. Buy my coaching. Buy my cohort.

Buy buy buy buy buy buy buy buy buy…..

Here’s the deal….

There are a select few that actually help you grow your network, build your brand, and make sales and money.

You don’t need to pay big money for basic info. It’s all freely shared online, and its’s not hard to find….

If you do want specific help just be careful…

Look before you start shouting and screaming at me…

I will own that I sold an AI course this year.

Yep that’s right, I joined the hall of course creators and…

I sold it for $397, and I’ve provided 4 monthly calls so far, as well as continued to add prompts and guides to my Notion resource that I provided for everyone.

I was VERY VERY careful not to sell a false dream. I made no outlandish promises at all. No promises to blow you up. I didn’t cherry-pick the best students to sell you their results.

I sold that AI could help you save time. Which I believe.

Not selling harder cost me money. But I’m okay with it.

I believe there is some room for a few courses and cohorts.

But it's very, very, VERY hard to do right and without cheating people by selling a dream that just isn’t real.

So, with that disclaimer out of the way, let me be brutal with you.

Most of you will never make the top 1% of your space. THAT IS FINE. In fact I’m sharing all of this so you will realize that obsession is killing you.

Not everyone is good at this shit.
Not everyone can sell a fucking course.
Not everyone can build a 6 figure ghostwriting biz.
Not everyone can teach LinkedIn growth or speak about it.

But it pays for the top 1% to sell that dream to people.

Okay, Luke, fine, but we already all knew this…..

YOU PROMISED NAMES AND DRAMA!!

Fine I will deliver.

Today, I’m releasing my first video about distribution.

What is distribution? 

It is when you pay a large creator and potentially some of their friends to comment on your posts. You share your posts with them via whatsapp or telegram and they comment on your posts. It is supposed to help your posts get more reach because of the big creators reach on the platform. 

Now, in order for it to work, you actually need a large distribution network. I am going to show you one network today as an example but keep in mind. There are MANY distribution networks on LinkedIn, Twitter, and Instagram. 

Yes, that’s right, top creators have been paying for likes, comments, follows, and reposts for a long time. Pretty much since Instagram started the personal branding trend way back in 2013.

So with that out of the way….

Let me put myself on blast first. Yep, I am going to Eminem myself. Because I have blonde hair, it’s only fair for me to go on the firing squad first.

I tested one client for one month with the distribution ring I am about to expose to you. I know I know….

You are shocked, appalled, and downright flabbergasted.

For about one month in late 2022, I put it in my media kit, “your posts will get promoted to a distribution network of 1 million followers,” 

I did not convert a new client with that media kit.

However, I did test the service on a current client I had.
I shared that client with a couple of influencer friends.
The combined reach was well over a million.

My own reach actually is well over a million weekly.

Hey what can I say, I like to undersell myself on social media. Maybe if I had put the number higher, I would’ve converted clients that month haha…

Anyways…….

Sadly for me, some people who turned out to hate my guts got one of my media kit pitches during the month of December 2022 and have been using it against me ever since.

(I tried to find the posts about it, but it has been too long now)

Here is my current media kit for those who are curious to see it:

Click here for my pricing

Anyways so…. Why did I do it?

Why test these kinds of services at all?

Well, I was frustrated by all the Twitter distribution guys coming over to LinkedIn and taking my ghostwriting business away.

They could get more reach for their clients because they were paying other big accounts to comment on their client’s posts. This is a very common practice on Twitter, and it is still going on right now.

So, I got frustrated and was trying to figure out how to keep up.

Look, there’s a reason I can speak about all of this stuff. I’ve seen how it works because I have a large account. I get offered to join them often, and I could easily have said yes and be in all of them or have started my own.

Truth is if you are any good on LinkedIn, you know who are in these groups because……. shocker coming….

THEY PROMOTE IT OPENLY lol…

There is no hunting for engagement podders. All the main pods and distribution networks are promoted. So, anyone hunting for pods and slinging names is actually just really bad at their job and bad at LinkedIn.

They haven’t been invited to any pods so they are left to wonder and accuse people of being in them. Poor fools.

Anyways, I tested these services for a client for a month, and I felt wrong about it. So I stopped.

I was correct to not continue because…

Here is what the LinkedIn TOS says. Yes, paying for distribution like this is, in fact, against the rules. 

So yep, there’s my story.

Have I used a distribution service for a client?

I have.

Do I anymore?

No, I do not.

Do I recommend it to you?

Nope, don’t do it.

Is this large creator still offering distribution?

Yup, he is…

He promotes it openly on Twitter, LinkedIn, and everywhere yet….

I have never seen him called out about it or challenged.

Hmm, funny how that works, huh?

You will see when I show you the video below that you can scroll anyone’s comments looking for the 4 accounts that are a part of this distribution package.

They are in many creators comments who are paying for this reach.

In the video I’ve made, all of the information I share with you is available on the Internet. I am not sharing anything that is not publically available and searchable.

Why is that?

Because I am very careful not to accuse anyone unless their is clear proof.

To me clear proof is:

Showing the big creator selling distribution services.
Looking at how it’s marketed and shared.
Seeing where these accounts are commenting.

In conclusion, yes, these people are paying for the reach.

Now EVEN still. I do not have screenshots of all of these creators in WhatsApp so… I do have screenshots of the following creator in whatsapp.

BUT I will not share those with you.

Why?

I believe that is a violation of a code. Messages exchanged in private should remain that way in my opinion and that’s just how I roll.

However….

The information in this video is all publically available. I’m not sharing anything that any of you can’t go right away and search on Google, Perplexity, Twitter or Instagram and find yourself.

I believe this video is 99% accurate.
I still cannot prove it 100%.

Keep that in mind.

I am simply sharing all of this with you so you understand that this game on LinkedIn is rigged against you. So that you opt out and instead focus on building real community, having more conversations and talking with more people in the DMs.

Don’t worry about a seat at the table. It’s a rigged table.

I will be showing you this in various ways over the next few months so you can focus on your own game. This is just one distribution network. There are so many of them sitting right under your nose. It’s pretty sad.

The point is to be able to see what’s happening and opt-out. Not to get consumed by it and waste time and energy fighting it.

Happy watching lol oh and pss…

#spotapod

Who wants to donate to my coffee fund to prove a distribution ring exists? Maybe I should take over as the leader of this crusade since I actually know how to find these networks. lol.

🤖 Thoughts on life, meaning and other stuff…

There’s a reason I don’t care about my reputation online, getting cancelled or other influencers coming after me….

I died to this world a long long time ago.

When you face death and end up living well you realize how little most things matter. I’ve got way too many stories to share and haven’t shared most of the dark ones on LinkedIn at all.

This video speaks a little into meaning, the regrets of the dying, and more.

Check it out on YouTube!

(I’ve got a new editing team and this is the last video without a fun new setup so better videos to come)

🤖 The Slow Growth on LinkedIn Guide

Okay, now on to the real solution. So, if you have decided to play the game fairly and opt out of paying for reach and distribution, what now?

Here’s my slow growth plan for you:

• 1 Hour of Content Writing per Week

• 5 Hours of Networking Per Week

• 15 Connections added Daily

• 5 DMs sent per day

This is a Monday-to-Friday growth plan.

What I’m going to do is help you follow this plan and give you the blueprint to meaningful growth.

This is a reshare of my newsletter from a few weeks ago.

So review these posts below and let them help you first.

If you still aren’t sure what to do. I’ll be hosting a live in early October to help you finish Q4 and follow this guide.

1. Is your profile optimized?
   
   If not, go here:

2. Do you know what your niche is & who your ideal client is?
   
   If not, go here:

3. Do you know how to write a LinkedIn post?
   
   If not, go here:

4. Do you know how to network and grow your account?
   
   IF not go here:

If you need some target accounts, I’ve got a list below for you to use. It’s got a lot of different niches, so feel free to connect with whoever feels relevant to you.

5. Do you want to write with AI and save time creating?
   
   If so, go here:
   

   

   Click the image to learn more about writing with AI..

Hopefully, that will all help you get started building meaningfully.

If that is all overwhelming and you’d like more help getting started, reply to this email and let me know your situation and why you are looking to build on LinkedIn to finish 2024.

That’s all for now, folks…

PS If the distribution video bothered you, feel free to reach out to me to chat about it. I’m not looking to cancel anyone. It’s up to LinkedIn to police the rules. I’m just sharing with you whats really happening so you can opt out of the fake virality game and focus on meaningful, real growth instead.

I do think its unfair that I’ve been targeted so much despite the fact these creators are openly selling these services, making tons of money and ruining the platform.

But I’ll let you all be the judge of the data presented.

Hope it all makes sense.

Cheers,
Luke