• Luke Matthews
  • Posts
  • Refresh your LinkedIn Profile & Why to avoid AI Comments..

Refresh your LinkedIn Profile & Why to avoid AI Comments..

Start off 2024 with a bang...

Some moments in life change things forever.

I think today is one of them.

I’m sitting here writing this email while my family goes to play golf.

I visited them this week and was invited to go for a round on a nice course that included a gourmet all-you-can-eat lunch.

This is one of those rare times where I actually DO want to go play and take the day off of work.

As a self-proclaimed hustle bro, I’m almost ashamed to admit that, well, that is my current truth.

Here is the reality of where I’m at, though.

I can’t take today off.

Until this point, I’ve chosen to hustle and live an extremely unbalanced life.

But this week, one consistent thought has just kind of hit me.

I have become so obsessed with building and scaling, making more money, and hitting my big goals that I’ve lost the real reason I wanted to work online.


The worst part about working in person is the NEED to have to be somewhere.
I love remote work because you can work from anywhere.

But If I can’t take a few hours on a Sunday off to play golf.

Then, I need to adjust my strategy a bit.

So that’s me this week.

Brainstorming, cutting projects and thinking about what’s next.

If you relate, reply to this email and let me know your story…

This online game is tricky to navigate…..

BUT FIRST… Luke’s LinkedIn Tip of the Week ✏️

When was the last time you refreshed your LinkedIn brand?

It’s now 2024.

A new year to build your brand, attract new leads, and build a cult following.

Perhaps it’s time to look at refreshing your LinkedIn profile?

I refreshed my own personal brand and made a few changes.

Overall the goal was to show off a different side of my personality and brand. I want followers and potential clients to see the expertise that I have built in over 4 years on the platform right away when they land on my profile.

The goal was to pull up my big boy pants and look like a pro.

Here’s what I did and how I did it.

First, I went ahead and paid my good friend Jasmin Alic to help me with the rebrand. For those of you who don’t know, he is insanely talented and actually has a secret LinkedIn banner and profile refresh business.

So tip number one is to pay Jasmin.

(Book by clicking his picture hehe and NOPE no affiliate link)

1. New Headline

It was really tough to let go of my old headline: “I got 99 personalities, and a LinkedIn Ghostwriter is one”

This headline was just funny and represented my trolly edgy brand in a way that I love.

My new headline shows off my experience and is more targeted, as it displays who I am targeting.

2. New Banner

Here is my old banner:

It’s now Brock Pierson’s banner…. (my cousin, click to check out his profile)

Here is the new one:

3. Featured Section

4. About Section

I last rebranded myself in May 2023.

As someone with a million personalities, it does something for me to have constant change.

Even if you don’t like change, though.

It’s a good idea to refresh your LinkedIn and narrow down your profile.

Remember, you want your profile to be a landing page.

Since I’ve refreshed my branding, I’m getting more newsletter subscribers.

So I’m pretty happy about that!

How to Beat Writer’s Block with AI

Did you know that I use ChatGPT to write SOME of my posts?

(but even still I have to edit 4 to 5x after I prompt)

The biggest area it helps with is speed.

The biggest thing with ChatGPT is you need to really put a lot of work, energy, and effort into testing prompts.

Without the right prompt, you will be fucked.

I typically use AI to get a rough first draft of a post.
Then, I prompt it into tools to get it formatted.
Then, I edit four to five times.

Steal my PROMPT here:

Please analyze the following information and finish writing the post that I give you based on the information provided. Please make sure the ideas are written in the tone of (𝒊𝒏𝒔𝒆𝒓𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓) with the thought leadership of (𝒊𝒏𝒔𝒆𝒓𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓).

But first, here is more context for you:

(𝒊𝒏𝒔𝒆𝒓𝒕 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒂𝒃𝒐𝒖𝒕 𝒎𝒚 𝒃𝒓𝒂𝒏𝒅 𝒐𝒓 𝒕𝒉𝒆 𝒃𝒓𝒂𝒏𝒅 𝑰'𝒎 𝒘𝒓𝒊𝒕𝒊𝒏𝒈 𝒇𝒐𝒓)

Here's the information and the topic to write the LinkedIn post on:

(𝑰𝒏𝒔𝒆𝒓𝒕 𝒊𝒏𝒇𝒐 𝒉𝒆𝒓𝒆, 𝒊𝒕 𝒄𝒂𝒏 𝒃𝒆 𝒂𝒏 𝒂𝒓𝒕𝒊𝒄𝒍𝒆, 𝒃𝒍𝒐𝒈 𝒑𝒐𝒔𝒕 𝒐𝒓 𝒐𝒍𝒅 𝒑𝒐𝒔𝒕𝒔 𝒇𝒓𝒐𝒎 𝒚𝒐𝒖 𝒐𝒓 𝒂𝒏𝒚 𝒄𝒓𝒆𝒂𝒕𝒐𝒓)

Please use all this information and expand on the hook here:

(𝑰𝒏𝒔𝒆𝒓𝒕 𝒚𝒐𝒖𝒓 𝒉𝒐𝒐𝒌 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒑𝒐𝒔𝒕 𝒉𝒆𝒓𝒆)

Click the image to see the prompt in action with an example!!

I’ve made a YouTube video of me doing the prompt, so if you are a visual learner, check it out below. I will be sharing more on YouTube moving forward, so subscribe and ring the bell for updates from me!

(Yes, this section is repurposed but honestly, its SO GOOD, you need to rewatch and take heeeed)

Avoid AI comments 🧙‍♂️

AI's use case for creators is revolutionary.

You can:

Create content calendars.
Automate boring tasks.
Write elite posts.

But you can't:

Network meaningfully.
Comment strategically.

I'm just going to say it again.

AI comments are 1000% useless.

They are damaging to your brand and tool.

If you really want to try out some AI comments, though… I love providing proof.

Check out this post of mine and use the prompt I share:

Click on the image to view the post!

Have the best week, folks.


Luke Matthews, Wizard of ODD


or to participate.