Format your LinkedIn Posts

+ Storytelling with Luke

I had the strangest realization this week.

(skip ahead if you don’t care about me, my thoughts, or my weird life cz I will discuss AI and LinkedIn in the following sections)

I realized that I don’t like ‘living’ or ‘being’ anywhere.
But I love feeling like I’m nowhere.

Okay I probably lost at least half of you more then the 10% of the rest of you would like to admit about the eleventy percent of the rest. . . .

Let me explain with some context:

Hi, I’m Luke. This is my newsletter.
I’m a 39-year-old LinkedIn ghostwriter.
I run a marketing agency and live in Paraguay.
Prior to that, I lived in a campervan and drove all over the UK.
Prior to that, I was an Instagram influencer in the sustainable fashion space.
Prior to that, I was a paster/preacher in Christian ministry.
Prior to that, I worked in the construction industry.
I’ve been self-employed my whole life.

I have spent most of my working years (since I was 13, so a long time) working really hard 9-10 months of the year and traveling the rest.

I’ve moved every other year since I was 6 years old. I’m a true nomad.

I like to laugh and blame my ancestors (I have a status card and am Metis First Nations in Canada), but the reality is I just love to wander and dunno if I can blame DNA.

I feel the most at home on the road.

In an airport. In a car, driving from city to city. In a generic Hilton hotel or Days Inn and in shopping malls.

I love feeling like I’m nowhere. The moment I feel like somewhere is home, my nomadic instincts require me to pack up and move on to a new challenge.

It makes for an interesting life with lots of stories, but I also often feel like an outcast.

At my age, all my old friends have long since given up their dreams and are focused on other things.

Anyways I’m rambling with all of you but I just thought I’d share a bit of my strange life.

Oh… The realization, you ask?

Well, I kinda said it.

But basically I realized I make a prison wherever I go and YET, I’m a guy that loves freedom.

I need my routine.

Right now, this is my routine when I’m here in Paraguay.

(I love it)

I wake up and meditate.
I grab a coffee and sit in the sun.
I log in to LinkedIn for my post rounds.
I walk to the mall here (about 10 minutes away)
I walk 7500 steps and then grab a protein bar (no carbs)
I log in and do more work. That lasts for a few more hours.
I walk to the mall again and eat a steak at the same restaurant.
I get the same order basically every day (or I buy burgers and eat those)
I am a carnivore that’s why and its easy. That and I don’t speak Spanish lol.
I then walk another 7500 steps to hit my 15k goal and start heading back home.
I then lift weights until my arms r tired (haven’t been able to this month though)

Then I work till my eyes fall out.

I do it again.

Now, when I step back and analyze this, it’s pretty fucked up.

But the truth is, I really enjoy this routine.

Have I smashed this EVERY day? Naw…

I’ve been on the road much of 2024.

But since back in Paraugay….

I feel the best I’ve felt months.

I am happy right now.

Anyways, life is weird sometimes and no matter what your routine is, I hope you enjoy it and find joy and peace in it.

Let’s enjoy a useless pic from me and then get on to some value.

🤖 How to Format Posts with SupergrowAI

** I have affiliate links below for Supergrow. Been using them and recommending them for a long time now with no kickbacks though!!

SupergrowAI is an ideas generator and a LinkedIn personal branding tool.

You can generate LinkedIn posts in minutes that are tailored towards your tone of voice. It is also incredible for quickly reformatting your content and making sure you edit to optimize for LinkedIn.

Supergrow also has scheduling, analytics, and even a carousel maker!

It’s my favorite LInkedIn AI tool that I recommend for rookies.

You can go sign up for FREE below:

Click on the picture to try Supergrow

𝗛𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗦𝘂𝗽𝗲𝗿𝗴𝗿𝗼𝘄𝗔𝗜 𝘁𝗼 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝗻 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗣𝗼𝘀𝘁:

1. Copy an old post.
2. Go to SupergrowAI
3. Click "Format your content"
4. Copy / Paste all the text from your post
5. Click "select a post format"
6. Choose one of over 20 LinkedIn post templates
7. Click "use post format"
8. Now click "generate" and boom.

You have a fresh post.

From here, you should do a few more steps.

I edit with three final 3 steps:

1. Tweak the hook to be more human.
2. Fact-check the post and edit where needed.
3. Simplify the CTA, add a PS, and make it your own.


𝗛𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗦𝘂𝗽𝗲𝗿𝗴𝗿𝗼𝘄𝗔𝗜 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗡𝗲𝘄 𝗣𝗼𝘀𝘁:

1. Go to SupergrowAI
2. Click "Start from Scratch"
3. Now it's time for a prompt!


𝗧𝗵𝗲 𝗣𝗿𝗼𝗺𝗽𝘁:

You are an expert ghostwriter that specializes in LinkedIn and Twitter marketing and you have years of business experience. I want you to write me a post about (𝑖𝑛𝑠𝑒𝑟𝑡 𝑡𝑜𝑝𝑖𝑐 ℎ𝑒𝑟𝑒) Please make the posts with the thought leadership of (𝑖𝑛𝑠𝑒𝑟𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 ℎ𝑒𝑟𝑒) and the formatting and copywriting skills of (𝑖𝑛𝑠𝑒𝑟𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 ℎ𝑒𝑟𝑒), with a slight influence from (𝑖𝑛𝑠𝑒𝑟𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 ℎ𝑒𝑟𝑒). I want you to make the sentences short and concise but also switch up the formatting so it's enjoyable to read. Please, no hashtags.

4. Then select a tone of voice (there's over 15)
5. Then Click "select a post format"
6. Click "use post format"
7. Choose one of over 20 LinkedIn post templates
8. Click "use post format"
9. Now click "generate" and boom.

This is the post that I created with this prompt in SuperGrow!!

🤖 Engagement down on LinkedIn?

Here's how to get that engagement back. It’s going to take a bit of work but look anyone can do this.

If you want to get more inbound leads and more reach on your posts.
Maybe more money sitting in your bank and more social proof to convert easier well then it’s pretty simple…

It all starts with adding active users to your network.

Remember this, please!! Networking is MORE important than content.

You gotta find a way to be consistent and show up daily if you want to win on LinkedIn.

Start with this guide:

🤖How Luke Matthews Writes LinkedIn Storytelling Posts With AI

I got featured last week in the “Write with AI” newsletter which is the leading paid newsletter on how to turn ChatGPT and other AI platforms into your own Digital Writing Assistant.

It’s a quick feature but cool nonetheless!

That’s it for this week.

I would say I’m off to sleep but I decided not to sleep tonight so I guess I’m off to go do my next task on my todo list…



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